Our 4-step process for building your brand

Our 4D process

Worldbuilding starts with our first conversation. The 4-step process is collaborative, iterative, and agile, putting you at the heart of what we do.

Discovery

It starts with a conversation. In-depth interviews and discussions help us understand who you are, what your business goals are—and as much as we can about your world. Because we've done our homework, we're able to ask the right (and sometimes tough) questions. At the end of the process, we create a Creative Brief that will help guide everything we do.

Design

This is where we start turning your company's identity—values, goals, and personality—into a world of its own. Colors, graphics, imagery, and other design elements come together to communicate who you are and yes, tell your story in the most compelling way possible. We'll do the heavy lifting—but it's always a collaborative process.

Development

With an approved message and design approach, it's time to start construction. We get to work creating the pieces that will build a cohesive vision of your world—whether it's website, content marketing strategy and collateral, internal templates, social media, video, outdoor and beyond.

Deployment

You've approved the assets, and now we bring them to life. Files are prepped for the printer, specs sent off to vendors, and code is tested and uploaded. Once deployed, we work with you to not only ensure success but also build upon it and evolve your branding along with your company.

The building blocks

Brand identity
& strategy

Who are you as an organization? What's important to you? What do you want to achieve? We help your brand shout it out, loud and clear, top to bottom.

Web design &
development

Maybe you have an existing brand identity. Maybe you don't. Either way, our experts in interactive design and development make sure your site does its share of the heavy lifting.

Multichannel
campaigns

For instance, the radio commercial that points to the Vault profile that points to the microsite that channels the best candidates into your recruitment funnel. We do it all.

Video & motion
graphics

Video is a unique platform where your brand can, quite literally, speak for itself. Whether you need a simple, engaging way to convey a set of instructions or a powerful way to demonstrate the difference your organization makes in the world, our motion design and video production expertise can bring it to life.

Illustration
& design

We're more than a graphic design studio. We use color, graphic elements and illustration to make everything from brochures to banner ads to conference booths to billboards a cohesive part of your world.

Social media
integration

You reach more people when you can make the best use of all appropriate channels. We work with you to figure out what those are and how we can build them most effectively into your brand's world.