The world we built
- A unique and authentic brand generated excitement from potential clients and served as a tool for recruiting
- Produced yearly photo shoot of employees to emphasize differentiators and strengthen culture
- From illustrations to podcasts, centered branding exercises on their core values of Impact, Collaboration, Family, and Fun
Big picture
Over our years as agency of record for Eagle Hill Consulting (EHC), the firm has grown rapidly with offices around the country. Along the way, we have worked to expand their brand while not only demonstrating but strengthening the core values of their award-winning culture.
Putting the pieces together
Eagle Hill’s brand has acted as an authentic extension of their culture throughout the years, while taking numerous forms.
For Jack’s Playlist, a series of internal blog posts drawing on founder Jack Kelley’s career in consulting, we developed a look and feel that underscored the personal nature of the posts and Jack’s handpicked music selections.
The hand-drawn illustrations of the Living Labs visual identity show that experimentation and fun are part of working with (and at) Eagle Hill.
And for the cultur(ED) podcast, hosted by CEO Melissa Jezior, our audio editing, branding, and promotional assistance brought to life the compelling stories and insights of changemakers who share Eagle Hill’s values.
Now, a yearly photo shoot puts Eagle Hill’s people and culture front and center in their brand. Acting as producers for the shoots, our account team handles:
- Location scouting
- Sourcing photographers
- Organizing the shoot day
- Ensuring the desired look and feel is captured
All of which helps bring the consultancy’s values to light in compelling and organic ways.
A new world for Eagle Hill Consulting
The photos on their website, social media, and throughout other branded assets make it clear what makes EHC different: their people, and a personalized experience that never loses sight of the people being impacted.
Using photos of their employees has become a differentiator for the firm. It has received praise from clients and aided in recruiting as they continue their impressive growth
Maybe most importantly, it has helped to strengthen bonds within the consultancy. At the 2022 shoot, many of the employees present were hired during the pandemic and had not met each other in person—which made the joy and excitement in their smiles and laughs come through even stronger.
