B2B under 3 (minutes): New Platforms
Transcript
00:00
[Music playing]
00:09
I'm Adam Tock, Digital Experience Director at c|change.
And I'm Kevin O'Rourke, Motion Graphics Designer and Video Editor at c|change.
00:17
In 2023 alone, over 10,000 AI tools were released to the market, including GenAI content generators like Midjourney, Leonardo AI,ChatGPT, and so on.
Before these, there was the Metaverse and the explorations of AR/VR experiences.
These tools do something magical: take our world and transform it into incredible customer experiences.
00:41
But what do they actually achieve? You're probably also asking yourself, "Should I be using these tools to create better customer experiences? Will it be cheaper and faster to do so?"
The simple answer is: it's complicated. The truth is these are still just tools. You need the person behind them to make the magic happen. Creating a cool image in Midjourney isn't enough. You need to create an image that connects to your brand essence, speaks to your customers, and drives cohesive experiences.
GenAI will never understand what it is to have a soul, as people do. They don't understand context, empathy, desire, and intention.
01:18
But they do have incredible potential to engage your customers in new ways that build brand awareness and loyalty.
Which is where we come in. At c|change, we take our deep knowledge of your brand, your needs, and your goals and combine that understanding with the power of these tools.
We are constantly testing, iterating, and learning these new tools so we can use them to their fullest extent.
And voila! That's when the magic happens.
01:34
But let's be real, it's human creativity, ingenuity, and understanding. We use these tools to push our minds in new directions, going further than ever before. We work faster because we have a starting point, a primed canvas, to build out more immersive customer experiences.
And we always come back to the golden thread of our clients' brands, needs, and who their audiences are to create cohesive, better brand experiences.
Want to know more about using trending tools with your brand? Drop us a line.
