B2B under 3 (minutes): Discovery sessions
Transcript
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[Music playing]
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I’m Ryan Barrett, Executive Vice President at c|change.
Every new communication tool, every new marketing channel brings with it a new opportunity to connect to your customers and prospects.
But they also create new opportunities to DISconnect—through inconsistent messaging or misalignment to your business goals.
00:32
That's why, at c|change, before we bring in a flying-car load of talent, gizmos, and gadgets, we strongly recommend starting with a discovery session.
A discovery session is the launch pad for every rocket, hover board, and jet pack that adds to your customer experience. It makes sure you’re laser-focused on the things that matter to your target audience. The things that turn complex differentiators and highly technical solutions into clear value.
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Discovery helps us align every new element with what came before it—which unifies your brand experience.
You can’t ask a robot for this kind of intel (yet). So during discovery, we talk with leadership, as well as key sales and marketing team members—and customers, if possible.
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Then we find the common threads—basically, your brand essence—and prepare a situation analysis. As well as steps for translating those findings into a marketing plan.
This becomes our strategy for building meaningful and consistent customer experiences.
Ones that deepen your relationship with existing customers. Extend your reach to new target audiences. Get the most out of your marketing budget. And better align with your business goals.
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If you're looking for meaningful ways to connect with customers, drop me a line. And check out our other videos to see how you can build your brand.
