B2B under 3 (minutes): Brand messaging
Transcript
00:00
[Music playing]
00:10
Hello, I’m Hugh Schulze, President of c|change.
Every company–from start-ups to the well-established–needs clear messaging that connects with their customers. Core messages that pinpoint what customers are looking for today.
Some clients come to us with game-changing innovations they're bringing to market. Maybe they want to launch a new sub-brand.
00:32
Others, most in fact, come to us to reshape and freshly articulate what their message is today versus when they first started.
To do this, we work with them to build a Message House. It's a way to structure your brand essence that starts with a brand promise. It moves into why it matters, builds out your customer benefits, and supports everything you're saying with foundational proof points.
00:57
We get to the heart of your brand essence by digging deep into your brand's core messaging. We get to know your business, understand what makes you tick, and we talk to leadership, key sales and marketing team members, and, if possible, to your customers to find the words and phrases used to talk about your brand. And their needs.
01:18
With that golden thread established, the Message House will serve as our guide to ensure your website, social campaign, in fact all your marketing communication, is thoroughly aligned. The Message House ensures every part of your marketing plan resonates with the tagline you created.
But this discipline doesn't constrain your creative execution; the consistency and added value opens up new possibilities to connect to your customers and clients in new ways.
01:48
Now, we'll never know your offerings and services as well as you do. But we get as close as any third-party can by diving deeper. We know the right structure and tools to draw out the words and phrases that will make your brand sing.
If you want to know more about building your next Message House, drop me a line.
And check out our other videos to see how you can build your brand.
