The world we built
- Expanded the brand, complete with a brand identity guide, to provide a fresh, polished look and feel with updated brand elements
- Improved UX on desktop and mobile, expanded content types and simplified navigation
- Introduced optimized design systems and frameworks to scale the brand and website efficiently
Big picture
As CrossVue's agency partner, c|change was asked to redesign their website. Our goals were to streamline the user journey and expand their brand to include refreshed design elements and photography. By creating an intuitive and scalable design system, we reinforced CrossVue’s position as a leading Workday partner.
"From start to finish, c|change was a true partner, guiding us with their expertise, quickly responding to all questions, and consistently bringing innovative ideas to the table. Their team became an invaluable extension of our marketing team, fully immersing themselves in our goals and vision. Their dedication and professionalism made a complex project feel seamless and less overwhelming. I highly recommend them to any organization looking for a collaborative, skilled (and creative) agency that delivers results."
-Kat Szakolczai, Marketing & Alliances Lead at CrossVue
Putting the pieces together
Our collaboration began with expanding CrossVue’s branding by creating a brand pattern and incorporating a new gradient treatment to their brand elements. This fed into a number of foundational brand materials and made its way into the new website design. For the website, we simplified the navigation and improved the user experience across devices, making it easier and faster for users to access important information.
We also worked closely with CrossVue’s team to produce videos for their About and Careers pages, highlighting their people and culture. Additionally, we developed case studies to showcase the firm’s expertise, providing a valuable resource that did not exist on their previous site.
A new world for CrossVue
The new website has elevated CrossVue’s digital presence and helped communicate their value proposition more clearly. The refreshed look and feel, combined with streamlined content and improved navigation sets them apart in the industry.
CrossVue’s website now stands as a scalable platform that can grow alongside the firm, supporting its ongoing evolution and innovation in the consulting space.
