The big picture
When the American Academy of Physical Medicine and Rehabilitation (AAPM&R) asked c|change to help create a campaign that would foster a sense of unity among physiatrists and showcase the amazing work they do, our first task was to gain a thorough understanding of the specialty. As a medical field, physical medicine and rehabilitation (PMR)—or physiatry—focuses on the whole person. Physiatrists evaluate and treat injuries, illnesses, and disability. As experts in designing comprehensive, patient-centered treatment plans, physiatrists themselves tend to be incredibly dedicated and patient-focused. We designed a series of tactics around bringing this diverse specialty and its practitioners together.
Worldbuilding in action
The world through our eyes
What comes first, the story or the world?
Brands may be putting the cart before the horse.find out why
Great things happen
when our worlds collide
Let's put our heads together.start the conversation