George Mark Children’s House is a valuable and enriching organization that provides palliative care for children and support for their parents. Roughly 80% of their annual operating budget comes from individuals, foundations, and corporate donors. They wanted a website refresh that would both inspire visitors to contribute, and make it as easy as possible to do. They also wanted a fresh approach to navigation, streamlined, more digestible content, and a style update that would bring the site up to current visual standards.
Worldbuilding in action
Brand identity update
George Mark wanted the brand elements to encompass the reality of life at the house—not somber, but joyful and celebratory. c|change created a new brand color palette that aligned with the existing logo colors. We also established a warm, friendly voice for the brand that conveys the compassion, support, and fun the organization brings to children and their families.
We designed an uplifting, responsive website that clearly communicates the important work that George Mark does through easy-to-navigate, easy-to-digest content. Candid imagery—rather than carefully lit studio photography—evokes a sense of everyday life at the house, and real patient stories bring the power of parents’ own words to engage site visitors—and inspire their generosity.
Shortly after the site launched, we received a thoughtful thank-you message from GMCH’s CEO Linda Ashfraft-Hudak: “On behalf of all of us at the George Mark Children’s House, my heartfelt thank you for creating a beautiful website to engage our families, donors, medical community and the community at large.”
To us, this is more valuable than any time-on-page metric—knowing we’ve captured what our clients want, and that our work is making a real difference in people’s lives.